ARUP Consultative Services

Access to Business Expertise

  • Deliver services to increase your lab integration and
    improve business.
  • Access no-cost tools for planning, operations, sales,
    and marketing.
  • Provide ACO-readiness strategies that position your
    laboratory to be the single most integrated entity for accountable care.

Access to Business Expertise

ARUP Laboratories does not compete with its clients for physician office business. Instead, we work with our clients to develop and deliver services specifically designed to increase revenue, decrease costs, and improve the coordination and integration of services across your organization. Consultative Services assists clients with business and marketing plan development, offering professional, co-branded collateral and access to business expertise. Defining the Future Together®.

Business Planning Tools

  • Outreach evaluation (internal)
  • Market assessment (external)
  • Business-plan development


Outreach-Management Tools

  • Outreach services development
  • Technical assessments
  • Outreach compliance
  • Direct-cost analysis

Outreach Marketing and Sales Tools

  • Marketing strategy development
  • Marketing collateral development
  • Test directory development
  • Outreach sales management and training


Educational Resources

  • ARUP and Weber State
  • ARUP and the University of Utah
  • Laboratory science resources